Crucible: Sustainable Fitness Packaging

visual design, 3D Design, branding, motion graphics
Project Objective
To provide a unique and branded unboxing experience for a sustainable fitness clothing company.
Contributions
  1. Formulated branding based on user demand
  2. Iteratively designed user unboxing experience
  3. Created 2D brand assets and styleguide
  4. Modeled and textured 3D mockup assets
  5. Rig and animated unboxing visualization
Treatment

Collected raw and unfinished textures to use as foundation for branding.

User Experience

Preliminary sketches and a moment map were created to consider and craft every step the user would encounter during unboxing.

Webflow
Brand Designer
Apr 2014 - Mar 2015
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
‍
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
‍
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Motion Graphics
A 3D animated visualization was provided to show how the box would be opened by the user.